Younas stated the business wished to released a good message that has also been funny.
“It really is a part that, particularly for the Muslim section, does not get portrayed very often, ” he stated. “Unfortunately it is usually negative. We wanted to do things a little differently, freshen things up a little. “
He included that the reaction to the adverts happens to be “overwhelmingly good, ” with an abundance of attention on Twitter and Instagram.
“clearly there have been a few EDL English Defense League, a far-right, Islamophobic organization types whom essentially can’t stand any type of Muslim guide, ” he included. “We had a little bit of that, but that has been 1% associated with feedback we’d. “
Help from Silicon Valley
While the strategy undoubtedly appears to be paying down.
During summer of 2017, Muzmatch had been accepted into Silicon Valley-based accelerator Y Combinator, who’ve supported famous brands Airbnb, Dropbox, and Reddit and offer a community of resources and help for startups — in addition to investment.
“They spend $120,000 for 7% associated with the business, ” Younas explained. “13,000 organizations use, 800 are flown off to bay area for an meeting, and 100 are accepted. It is harder to get into than Harvard. “
He included that Muzmatch had been the very first Muslim-centric startup to ever be supported by Y Combinator.
They confirmed to company Ins acquisition provides since they rely on the ongoing future of the company.
Element of it is because the duo believe they will have a sustainable enterprize model.
“People doubted we’re able to monetise forex trading after all, however the model we now have works, ” Brodie stated.
Younas included: ” And even though many users do not end up upgrading, due to the scale we are at, the individuals who do significantly more than protect our costs and then make certain we can spend money on the working platform. “